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Advertise in The Times
A hundred years of the neighborhood reading this paper over breakfast — and, on the facing page, reading who wanted their business.
The HY Times has carried advertising since the day it had anything to carry. Klein’s Hardware, the store the paper was born above on Cahuenga Avenue, bought space in issue No. 1 — a two-inch notice for garden hose, set beside four pages on a disputed streetcar stop. The paper has run local advertising every issue since, on the sound theory that a neighborhood worth reporting on is a neighborhood worth selling to.
We take advertising from businesses, not from data brokers. Every notice on this site is drawn by hand, set beside the news, and labeled for what it is. What follows is what we offer and what it costs.
In print
The printed paper sells display advertising by the column inch and classifieds by the line — the same two units it has used since Augusta Meridian set them in metal. Bring us copy and we will set it; bring us a sketch and we will set that too.
| Placement | Unit | Rate |
|---|---|---|
| Display advertising | per column inch | $18 |
| Display, full page | per issue | $900 |
| Classified line ad | per line, per week | from $12 |
| Classified, boxed | per week | from $30 |
On hytimes.com
The website carries the same three ad positions you will see reading it now: aleaderboard across the top of a page, a rail box alongside the report, and an in-article notice set into a story the way a boxed advertisement breaks a print column. All three are plain HTML — no scripts, no counters, no third parties. We cannot tell you how many readers clicked, because we do not watch them. We can tell you how many we printed, and we are a loyal lot.
| Placement | Unit | Rate |
|---|---|---|
| Leaderboard, top of page | per week | $75 |
| Rail, alongside the report | per week | $50 |
| In-article notice | per week | $40 |
Boulevard businesses — anyone keeping a storefront lit between La Brea and Gower — pay the neighborhood rate, which is the rate above less a fifth, settled on a handshake. The paper was raised in that neighborhood and has not forgotten it.
The rules of the road
Three things are not negotiable, and we would rather you knew them before you called than after.
Every advertisement is labeled ADVERTISEMENT. Every notice we run, in print and on screen, carries the word — even when the advertiser would prefer it did not. Keeping advertising visibly separate from the news is the oldest promise a paper makes; see our standards and ethics.
We do not track your customers. The site sets no cookies, runs no analytics, and loads nothing from anyone else. An ad here is read the way an ad in the paper is read — quietly, by whoever happens to turn the page.
Advertising buys space, not coverage. What you spend has no bearing on what we report, whether we report it, or how it reads. Reporters do not know who is buying; the people selling space do not sit in on the news meeting. This has cost us an advertiser or two over the years, and it will again.